#86 Introduction Into The Nurture Framework

Episode #86 of Sweet Buzz - Scaling a Digital B2B Business, "Introduction Into The Nurture Framework".

The nurture starts when someone responds to the automated

campaign. The primary purpose of the automated campaign is to push the ideal

client with different hooks.

But once someone responds, they are removed from the automated sequence and moved towards manual nurture.

Responding to your manual nurture does not give you the right to sell or pitch. And once the conversation starts, you have to drop your assumptions.

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