#120 I Finally Understood The Value Of Back-End Services

Episode #120 of Sweet Buzz - Scaling a Digital B2B Business, "I Finally Understood The Value Of Back-End Services".

It's of utmost importance to have back-end and front-end offers.

The basic logic in the value ladder is that you need to have something for free, something that requires more money, and something labeled as an expensive service/product.

When I started the Sweet Buzz podcast, I financed the equipment myself, and the podcast is free. And it still is.

It's the same with my two video interview series. I invite the guests, and I give them a free interview. That interview is being shared everywhere and has pretty good credibility.

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Read all about the proven 6 step ZZ framework that will assure you get a steady flow of qualified leads in my Amazon best-selling book "Sweet Leads":

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