Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

Episode #195 of Sweet Buzz - Scaling a Digital B2B Business, “Are You Selling or Providing Help?”

The true essence of sales lies in helping others.

So, it’s time to shift the perspective and ask ourselves a fundamental question: Are we merely selling, or are we providing genuine help? Clients seek attention, valuable solutions, and meaningful connections. So, are we making the mistake of ‘jumping to selling’ right away? Are we building those meaningful relationships with our clients? Are we ‘burning bridges’ by strictly pushing the conversation towards pricing?

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