Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov
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Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

  • 268 Episodes
  • English
  • Last updated Jul 16, 2021
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#178 Self-Service Or A Personal Approach: Which One Is Right For You?

Mar 28, 2023 • S01 E178 • 00:05:40

Episode #178 of Sweet Buzz - Scaling a Digital B2B Business, "Self-Service Or A Personal Approach: Which One Is Right For You?"


There is a significant difference between self-service and a more personal approach. And I have a real-life example of it. When we arrived at our stay in Zagreb, Croatia, we received text messages with codes to access our apartments. A very modern, but cold approach towards customers. On the other hand, our stay at a family-owned hotel, near the 'Plitvice Lakes' was one of the warmest stays I have ever experienced. Their approach was focused on providing the best customer experience, where the family was putting effort into engaging with their customers.


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